ד"ר עודד זפרני

Oded Zafrani is a Senior Lecturer in the Industrial Engineering and Management Department at SCE – Shamoon College of Engineering. He holds a Ph.D. in Industrial Engineering and Management (Summa Cum Laude), an MBA (Honors Program), and a B.A. in Management (Summa Cum Laude), all from Ben-Gurion University of the Negev, where he also completed postdoctoral research in Communication Studies

He has teaching experience at several academic institutions, including Ben-Gurion University and Bar-Ilan University, specializing in operations research, statistics, decision-making, and information systems

His research focuses on consumer psychology, user experience (UX), human-robot interaction, and technology adoption, emphasizing behavioral, emotional, and cultural influences on decision-making. His recent work also explores cross-cultural aspects of climate communication

He has published in international journals and received academic distinctions, including the Rector's Award for Excellence in Teaching (2020) and the Prof. Elihu Katz Award for Outstanding Research (2026)