ד"ר תמר בן בסט
Tamar Ben-Bassat is a lecturer in the Industrial Engineering and Management Department at Ashdod Campus of Shamoon College of Engineering (SCE). Tamar received her B.A. degree in Behavioral Sciences and M.Bc and Ph.D. degrees in Industrial Engineering, specializing in Human Factors Engineering, from the Ben-Gurion University of the Negev. Her research focuses on drivers' behavior and road safety. Her main research interests are child safety, young drivers, and traffic signs comprehension. Tamar is leading national and international research studies that focus on improving the design and understandability of traffic signs all over the world. Tamar is a member of the IRB (Institutional Review Board) at SCE
2004-2010 Ph.D. in Industrial Engineering and Management. Ben-Gurion University of the Negev, Israel. Dissertation title: 'Evaluating Use Rates of Occupant Restraints as a Means of Reducing Traffic Injuries, and Developing Methods for Increased and Correct Use of Occupant Restraints for Different Age Groups'. Adviser: Prof. Shinar, D.
2001-2004 M.Sc. (Summa cum Laude) in Industrial Engineering and Management. Ben-Gurion University of the Negev, Israel. Dissertation title: 'Economic and Subjective Measures of the Perceived Value of Aesthetics and Usability'. Advisers: Prof. Meyer, Y., Prof. Tractinsky, N.
1998-2001 B.A. in Behavioral Sciences. Ben-Gurion University of the Negev, Israel.
Since 2015 Leading an international group of researchers who are redesigning European traffic signs for the UN Vienna convention (paper under review).
Since 2012 Investigation of the effect of age, context, ergonomic design and other variables on drivers' traffic signs comprehension (3 peer-reviewed papers + 2 paper in refereed conference volumes + 3 conference presentations).
Since 2016 Evaluation of the effectiveness of GDL – Graduate Driving License program - as a mean to reduce young drivers' involvement in car crashes (1 survey report).
2015 Ben-Bassat, T. The effect of traffic signs design on driver comprehension. SCE – internal fund for young researchers, 90,000 NIS (about 25,500$).
2012 Ben-Bassat, T. Primary evaluation of the effectiveness of 'Zahav Bagan' program, on raising awareness of road safety of children and their parents. Or-Yarok fellowship, 40,000 NIS (about 10,000$).
2011 Ben-Bassat, T, Hadar, L (Haifa University) and Lottan, T (OR-Yarok foundation). Evaluating the effectiveness of an external annual educational program in early childhood on raising awareness of road safety of children and parents. Association of Life Insurance companies of Israel Ltd., 593,285 NIS (about 150,000$) – was not accepted.
2009 Ben-Bassat, T and Shinar, D (Ben-Gurion University). Development of Methods for Increased Use Rates of Booster Seat as a Means of Reducing Children's Traffic Injuries. Association of Life Insurance companies of Israel LTD, 282,000 NIS (about 72,750$).
Products Development 2 (Mechanical Engineering)
Introduction to Engineering and Design 2 (Mechanical Engineering).
Ben-Bassat T., Shinar D., Almqvist R., Caird J.K., Dewar R.E., Lehtonen E., Salmon P.M., Sinclair M. and Zakowska L. Evaluation of Traffic Signs' Design Relative to Compliance with Ergonomics Criteria. Submitted to Accident Analysis & Prevention (July 2017).
Ben-Bassat, T., & Avnieli, S. (2016). The effect of a road safety educational program for kindergarten children on their parents’ behavior and knowledge. Accident Analysis & Prevention, 95, 78-85.
Ben-Bassat, T & Shinar, D (2015). The Effect of Context and Drivers' Age on Highway Traffic Signs Comprehension. Transportation Research Part F: Traffic Psychology and Behavior, 33, 117-127.
Ben-Bassat, T & Shinar, D (2011). Effect of shoulder width, guardrail and roadway geometry on driver perception and behavior. Accident Analysis & Prevention, 43, 2142-2152.
Ben-Bassat, T, Meyer, J & Tractinsky, N (2006). Economic and Subjective Measures of the Perceived Value of Aesthetics and Usability. ACM Transactions on Computer-Human Interaction (TOCHI), 13(2), 210-234.
Ben-Bassat, T & Shinar, D (2006). Ergonomic Guidelines for Traffic Signs Design Increase Signs Comprehension. Human Factors, 48(1), 182-195.
Proceedings of conferences:
Ben-Bassat, T 2013. The effect of context and ergonomic design of traffic signs, on drivers' comprehension – a preliminary evaluation. In Proceedings of the Human Factors and Ergonomics Society 57th Annual Meeting – 2013: ST7 - Technology and Infrastructure for Safety and Mobility, San Diego, California, USA, Vol. 57, No. 1, pp. 1943-1947.
Ben-Bassat, T, Shinar D 2005. Are ergonomically designed traffic signs more comprehensible?. In Traffic and Transport Psychology: Theory and Application: Proceedings of the ICTTP 2004, Eds. Geoffrey Underwood, Elsevier Science Ltd, Nottingham, UK.
Ben-Bassat, T, Meyer, J, & Tractinsky, N 2004. Using monetary incentives and auctions to elicit user preferences between usability and aesthetics. In Conference on Human Factors in Computing Systems: CHI'04 extended abstracts on Human factors in computing systems, Vienna, Austria, Vol. 24, No. 29, pp. 1569-1569.