מר יגאל באום

מר יגאל באום

Soon after graduating from the Bezalel academy for arts and design in Jerusalem, I started a career as a design lecturer, mainly with students in design colleges. I have been lecturing since 1997 to these days, especially in communication design and other related topics, such as; graphic design, design software (Photoshop, Illustrator), design application  online software (WIX, Figma), marketing design, digital marketing, interactive design and also digital literacy and semiotics. I also teach other various arts topics, such as: illustration techniques, drawing, design basics and typography. During these time I also formed and served as head of the visual communication department in the Reut art school (WIZO) in Haifa between 2005-2017

Alongside my work as a lecturer I also formed a design studio that professionalized in branding design and web digital productions, mainly for industrial and institutional clients. Around 2008 with the rise of social networks I shifted my interests and focused mainly in digital marketing. In 2017 I have decided to devote myself to research and the academic world, I started by signing to the master degree studies at the communication department in Haifa University (graduated in 2020) and I intend to continue to doctoral studies


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1995 - 1991, Bezalel Academy of Arts & Design, Jerusalem - Visual Communications, BA (B.des) 

2017 - 2020, University of Haifa - Communication research, MA (Thesis: Prop. Rivka Ribak)